Katoo's features are designed to make your marketing
more effective with an intuitive interface that means if you can use the internet you can use our tools.
The entire system operates around a simple, straight forward model;
Enter/capture the names/addresses of your customers,
Categorize your customers (create lists of customers based on certain criteria),
Create the message you wish to send,
Select which list of customers you wish to send the message to (can be more than one list or part list),
Send your message (by email or SMS)
....it's as simple as that!
Capture
Import data from spreadsheet or database
programs or capture data from text messages sent to
you via our system - message capture forms can be created
in our system to allow you to catch SMS messages - these
may be via SMS surveys, competitions, voting or competitions.
Automatically verify your captured
information.
Set automated email and SMS replies
for new subscribers.
Automatically store your data in a secure
database.
Append new data to consumer records
at any time - allowing you to 'learn' about your audience
from each interaction.
Create
Create emails using templates, no programming
required!
Create SMS messages,
Deliver your chosen message to a chosen list/s,
Save your messages for later use.
Add personalisation to your emails and SMS messages.
Automatically add unsubscribe and profile update
links to all emails.
Automatically track all links in your messages.
Target
You are not limited to sending just to lists.
You can segment your subscribers as specifically as you wish, using
any of the information in your database.
You can target subscribers by location.
Your database is updated in real-time, so you
can always be sure you're dealing with the most up-to-date version of
your data.
You can save your segments for later re-use.
Send
You can schedule email and SMS messages for
delivery at any point up to a year in the future.
Your messages are delivered by high-speed email and SMS servers, so no matter how many recipients you
are dealing with, you can be sure your message will get through.
All bounces are automatically captured and handled
by our system.
Unsubscription requests and profile updates
are automatically handled - securely and instantly.
You can send one-off SMS messages to single
recipients in one easy step.
Track
Completely automated tracking
with comprehensive reporting:
The number of bounces and
unsubscribes.
Who is clicking on your links,
and when.
Who is opening your messages,
and when.
Histograms of opening rates
and link clicks by the hour.
Using tracking data to segment
your lists for future campaigns.
