 Katoo secured one of the top three prizes in the FLARE Entrepreneurial Competition.
April 29th, 2008
Judged by a panel of highly successful entrepreneurs KATOO's ethos "of doing ordinary things extraordinarily well" was recognised and highly commended by receiving one of the top three prizes.
Katoo are Finalists in the FLARE Entrepreneurial Competition
April 14th, 2008
For it's unique application of SMS to classroom interaction Katoo has been selected for the Finals of the prestigious FLARE entrepreneurial competition sponsored by such companies as Deloitte, Igloo, Mioomi, Netcel and Exemplas, to be held at Tower Bridge on 25th April, wish us luck!
Katoo Joins the Business Link East Supplier Brokerage Index
February 29th, 2008
Katoo has recently joined the prestigious Business Link Supplier Brokerage Index and supplies, via their e-voucher scheme, cost effective advice on all aspects of email and sms marketing, particularly to newly formed start-ups and those in their pre-launch phase.
What's
the cost of e-mailing 1.8m people?
February 22nd, 2007
Tony Blair e-mailed 1,791,942 people about his
transport policy. How much more expensive would it have been to write
to them?
THE ANSWER...
By e-mail: £6,000
By post: £427,378.17p*
*excludes cost of letters and envelopes
Read
the rest of the article;
http://news.bbc.co.uk/1/hi/magazine/6385701.stm
Easy
ways to personalise your email marketing
July 24th, 2007
Using names to personalise
your emails or SMS's is practically guaranteed to have
a positive impact on both reader loyalty and response rates. There
are many different ways and degrees to which you can personalise your
messages, so let’s take a look at some of the easiest.
It’s
always nice to be greeted by name
Personalising
your email or SMS greeting with the recipient’s name is a great
way to get their attention and show that you’ve made an effort
to treat them as an individual. Provided you’ve got name information
stored in your database, it’s also really simple – in
Katoo's email creator simply click where you want
to insert the person’s name and select ‘First
Name’ from
the personalisation options at the bottom of the screen, it's just
as simple for text messages.
Be careful however to set your line up so that if you
don't have their names then the message still reads ok e.g. you might
want to put 'Hi <first_name>' but if you don't have their first name
make sure you put an alternative word, 'there' for an example.
Crash Course - 5th June 2007 at the prestigious Next Generation Club, Hatfield, Herts.
06 May 2007
We are running a "Crash Course in SMS & Email Marketing" on Tuesday 5th June. This two hour session will touch on many aspects of SMS & Email marketing and try to answer some questions including;
- How effective is it,
- What are it’s advantages,
- Can it be used for acquiring new customers,
- How much does it cost,
- What are the legal requirements,
- What technical knowledge is required,
- What do I need to get started,
- and much, more
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