What We Do - Katoo

Since 80% of all cell phone users carry their phone all the time, a text message to their cell phones is the perfect way to alert your subscribers or clients of any urgent information, such as a change of appointment, or product ready for pickup. Text/SMS Software is an ideal way for schools to send alerts to parents regarding school closings, changes in schedules…etc - read more.

2. Increase Sales

SMS text marketing is perfect for local and national retailers wishing to promote products or services, provide incentives, and increase customer loyalty and retention. Retailers can send SMS messages to their opt-in subscribers with coupons code inserted directly into the message. Customers can come into the stores and present their coupons right on their cell phones for redemption.

3. New Revenue Source

Using our text in service you can ask customers to text in (to join a discount scheme maybe) and capture their mobile number for future advertising (see video) i.e. you are building your customer database and with Katoo this is totally FREE - read more.

Doctors and dentist offices will never miss another appointment because they can utilize SMS text messaging to remind their patients of their upcoming appointments. Never again will you have to call patients individually to remind them of their upcoming appointments.

Email Marketing

1. Email Is Popular

Email is consistently rated as the most popular and most used application on the internet. Indeed, some people only use email and do not browse the internet at all!

Email is the preferred primary means of business communication (ahead of telephone and postal mail).

42% of business users check their business email while on holiday.
53% of business users check their email six or more times during the working day.
34% of internet users check their email continuously throughout the day.
96% of internet users' main reason for being online is email.

2. Save Time and Money

No printing, no postage, no mail house charges.

Traditional direct mail costs between £1 and £3 per recipient and can take over a month to complete. With email, the cost can be reduced to pennies per recipient and completed in hours.

It takes far less time to create and send an email compared to a traditional direct mail campaign.

Overall, the return on investment of opt-in email is 40 times greater than direct mail.

3. Increased Sales

It's not unusual for email campaigns to get 5%-15% response rates.

The response rate of opt-in email is 50 times greater than banner ads and 5 times greater than direct mail.

4. Instant Results

Minutes after sending out your email campaign you can start seeing responses and orders. And you can time your campaigns to arrive on the best day of the week or month for maximum response.

Instead of waiting weeks for responses and test results, you'll have them in hours.

80% of responses to an email campaign will occur within 3 days (traditional direct mail takes weeks).

5. Measurable Results

Email campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly.

6. Quick To Create

You could knock out an email in an hour or two as opposed to weeks in the "offline" world.

In addition, you can even make money from your newsletter itself by selling ad space or by using a paid subscription model. See "Making Money From Your Newsletter" later.

7. Personalisation and Targeting

Email allows your message to be personalised. Instead of "Dear Customer" you can address the recipient as "Dear Rachel" and send offers targeted to their preferences.